We hear you ask… “Why is graphic design so important?” There are a myriad of reasons and when it comes to being online with responsive web design, tablets, phones, mapping, games and custom apps, it is increasingly critical to get it right. After all, a picture is still worth a thousand words, but if no one stays long enough to read them, the picture has to tell the right story, now in this digital age, more than ever.
Graphic design and consistency of brand presentation - whether on paper, online, or elsewhere is paramount as it allows you to create a great first impression for your client and potential clients, suppliers, affiliates and others.
Good software and website design also conveys trustworthiness and reliability and in doing so helps clarify your communication.
A strong visual aesthetic eases navigation making it simpler for people to absorb and process your message too.
Visual aids (of all sorts, including animation) help prioritise content and communicate ideas that may not be so easily expressed by words alone and when coupled with beauty and symmetry, good design is normally pleasing to our eyes.
With new and shifting trends reflecting a rapid growth in technology, your preferences around graphic design will need to consider the impact on your audience.
Don’t leave it to chance – take advantage of the decades of combined experience at CIBIS and let us help you tell the right story through our cutting edge graphic design services.
Responsive web design (RWD) is a web design method aimed at building sites to provide optimal viewing experience across a wide range of devices from mobile phones to desktop computer monitors. The technology combines a mix of flexible grids, layouts and adaptive functionality to respond to the user’s behavior and environment based on the screen size, platform, and device orientation – all whilst ensuring optimal page-speed load times.
Unlike previous mobile website technologies such as dynamic content serving or a separate mobile site, responsive design uses CSS media queries to determine how the content from a singular instance of the website is rendered on the client side.
Now, if that sounds like double-dutch to you, there is a better way to understand it. Just log out of our website on the device you are using and log back in on another (different) device. If you switch from a tablet to a mobile phone our website will automatically resize to fit and put all of the important information at your fingertips. If you move from a phone to a desktop computer our website will make the most of the additional space.
It doesn’t even matter what operating system or search engine you use. Your phone might be using an Apple iPhone, using Safari or Firefox, and at home you could be using Internet Explorer on a Windows computer.
The world’s uptake of smart phones and mobile devices over the past four years has been staggering.
Google has around 67% search market share and they refer to responsive web design as the industry best practice.
Would you like to know how to capture more enquiries and sales from customers via your web site?
Would you like to know what solutions support responsive designs and how to make it easy and low cost?
Would you like know about the best methods to upgrade your website to incorporate responsive designs?
Simply contact us today or call direct on 02 4925 8500. We'll show you how to get the best results.
It you need more compelling information to justify moving towards responsive designs, consider this:
Google, having a reported 67% search market share, states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice:
"Responsive design: serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side. This removes the possible glitches of user-agent detection and frees users from redirects. This is Google's recommended configuration.
We recommend using responsive web design because it has many attractive aspects including:
- Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google's algorithms assign the indexing properties for the content.
- No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user agent-based redirection is error-prone and can degrade your site's user experience (see "Pitfalls when detecting user agents" section for details).
- It saves resources for both your site and Google's crawlers. For responsive web design pages, any Googlebot user agents needs to crawl your pages once, as opposed to crawling multiple times with different user agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site's contents and keep it appropriately fresh.